Borobotics started as a research project at the Zurich University of Applied Sciences in 2021. Dr Hans-Jörg Dennig, the entrepreneur and an academician says, “ I love searching and finding a new technological idea, developing a business vision and transferring it to a successful business-to-customer product. Developing innovative technical solutions and bringing them to life always has, and will always continue to fascinate me. As a senior lecturer at the Zurich University of Applied Sciences, this is my daily business.” In addition, there is a passion for stones and their processing. Dennig reveals, "I come from a family of Steinmetz ("stonemasons"). We still own a medium-sized quarry in southern Germany. I grew up there, so I know how to drill, saw, and break stones."
Dennig is also a serial entrepreneur. He first founded an engineering service company phi Engineering Services in Schwerzenbach, Switzerland and grew it to 15 employees. He led this company for five years. Later, he co-founded "Share your Bicar" (www.go-roo.com), which offers a three-wheeled e-vehicle for urban mobility.